From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
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چکیده
From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing Author(s): A. Peter McGraw, Janet A. Schwartz, and Philip E. Tetlock Reviewed work(s): Source: Journal of Consumer Research, Vol. 39, No. 1 (June 2012), pp. 157-173 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/662070 . Accessed: 22/05/2012 20:59
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